Press — Misd

The pitch

One paragraph.

Misd is an anonymous missed connections app for cities. Users post brief descriptions of real public encounters; posts are shown to people who were actually nearby using location data. A connection only opens if both people independently signal interest. Posts expire. No names, no profiles, no permanent record. Available now in Atlanta, iOS and Android.

Quick facts

At a glance.

Founded

2026

Headquarters

Atlanta, GA

What makes it different.

Three mechanics that separate Misd from every other social or dating app.

📍

Location-targeted

Not the whole city — just the people who were actually there. Posts are shown based on physical proximity at the time of the encounter, not broad geofences or city-wide broadcasts.

🤝

Consent-first

Mutual interest only — no one knows you signaled until they do too. A private chat opens only when both parties independently tap "might be me." One-sided signals stay invisible forever.

⏳

Ephemeral

Posts expire — no permanent record of the moment. After 24 to 72 hours the post disappears entirely. No screenshots encouraged, no searchable archive, no residual trace.

Story angles

Suggested coverage angles.

Four threads worth pulling for journalists writing about Misd, anonymous social, or urban connection.

01 "The anti-dating app that only works if both people want it to"

02 "Why ephemeral, anonymous social is growing in cities"

03 "Atlanta's missed connection culture and the app built around it"

04 "The consent mechanic that makes Misd different from every social app"

Brand assets

Logo & assets.

The Misd text logo:

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Logo files, screenshots & brand guidelines

Full logo files (SVG, PNG, dark + light variants), app screenshots, and brand guidelines are available on request. Email us at press@misd.me and we'll respond within one business day.

When writing about Misd, you may use the name "Misd" and the text logo as shown above. Please do not modify the logo or use it in a way that implies endorsement of your publication by Misd or Loconomy, Inc.

Do not modify the Misd logo or use it in a way that implies endorsement.

Contact

Get in touch.

For press inquiries, interview requests, asset access, and fact-checking. We respond to press email within one business day.

Reach the Misd press team at

press@misd.me →